Museum encourages its visitors to touch art to raise awareness of early detection
Health & Beauty
Dove shocks mothers with toxic beauty tips
Leaking billboard unveiled in London
McCann Santiago gives penis graffiti a purpose
Polaroid creates new social media challenge Musings On Love – celebrating Black Queer Love
Oatly answers questions no one asked in latest ‘Infrequently asked questions’ campaign
Vegan meat brand simulates the senses with ‘bacon’ smelling perfume
AVA Stories turns unwanted dick pics into pleasurable experiences for women
Adidas ignore nudity guidelines with campaign to celebrate breasts of all women
Selfridges offer sex therapy and drug-free psychedelic trips
‘Hope Is Everything’ – Netflix donates benches to local councils to celebrate mental health and genuine human connection
stmarksstudios.com
Germany herds hundreds of sheep and goats to promote vaccinations across the country
Tiger King fans receive free mullets to promote Tiger King 2
Until the US get free healthcare, this sportswear brand offers American customers a discount
Ikea’s buff bodyguard bears protect homes with care
Durex Billboard in New South Wales encourages safe sex in a post-Covid world
IKEA launch Siesta Pods in Paris to highlight benefits of sleep
Quorn encourage consumers to ditch meat with Roarsome billboard
Rihanna recruits biker gang ‘Caramel Curves’ to model her new line of lingerie
Ali Xeeshan and BBDO Pakistan’s Veil of Care Challenges Stigma Around Breast Cancer in Pakistan
Papa Gone. Papa Johns removes ‘Papa’ from their iconic logo to raise awareness for prostate cancer
Xbox combats loneliness in retirement homes across England
New Extra gum ad celebrates the joy of life post-lockdown
SHEBA releases 5-hour sleep inducing advert to help cat parents get back to sleep