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Andy Warhol Museum removes the art from its own ads

Liquid Death want your pee to cool AI data centres

Vagisil hijacks ‘What’s in my bag?’ with intimate question

Samsung imagines a lifetime of fatherhood before it begins

Burger King turns summer sunburn into flame-grilled advertising

IKEA puts a price on the moments its products deliver

University of Lincoln gets real about ‘useful’ degrees

Monzo steps out of shot so life can take centre stage

Modelo launch smallest beer on Mexico City’s biggest billboard

Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity

iPhone billboards swap perfection for everyday chaos

Volkswagen celebrates 50 years of the GTI with fan film

Sparkling wine brand turns the cork into proof of everyday wins

Reddit campaign makes the case for real people in a fake internet

Rexona buys armpit sponsorship on World Cup officials

Case Study: Heinz Look Familiar?

NHS Blood and Transplant drains iconic logos to spotlight blood shortage

Polaroid turns data centre water consumption into a beachside statement

Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint

OpenAI carves ChatGPT into the side of a building

Blood-stained newspapers expose the reality of period poverty in South Africa

John Lewis takes aim at disappointing Father’s Day gifting

Nike tears up the football rulebook with Rip the Script

Online tracking gets sinister in Apple’s surreal new ad