Advertising

Wet Ones turns hands into bottoms for ads too cheeky for the subway

Oat Cult gives tiramisu the medieval horror treatment

KOKO marks 125 years by making the kebab shop the main event

This campaign wants Brits to rethink their ‘digital diet’

Hawkstone turns ‘Wild Thing’ into a farmers’ anthem

McDonald’s lets fans pick the targets for biggest menu heist yet

IKEA turns FRAKTA into a portrait of everyday Italy

Norway’s Enshittificator has a new partner: Death

KFC turns pickle obsession into high fashion with ‘Picklecore’

Why Kahlúa have recruited raving grandparents

AG1 puts creatine’s airport problem straight into the tray

Guinness finds a new idea hiding inside the word ‘lovely’

Stella Artois brings its Perfect Serve to Netflix’s The Gentlemen

How Lucky Generals rebuilt Virtual Insanity’s spinning room for Beefeater 0.0

Andy Warhol Museum removes the art from its own ads

Liquid Death want your pee to cool AI data centres

Vagisil hijacks ‘What’s in my bag?’ with intimate question

Samsung imagines a lifetime of fatherhood before it begins

Burger King turns summer sunburn into flame-grilled advertising

IKEA puts a price on the moments its products deliver

University of Lincoln gets real about ‘useful’ degrees

Monzo steps out of shot so life can take centre stage

Modelo launch smallest beer on Mexico City’s biggest billboard

Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity