Advertising

Volkswagen celebrates 50 years of the GTI with fan film

Sparkling wine brand turns the cork into proof of everyday wins

Reddit campaign makes the case for real people in a fake internet

Rexona buys armpit sponsorship on World Cup officials

Case Study: Heinz Look Familiar?

NHS Blood and Transplant drains iconic logos to spotlight blood shortage

Polaroid turns data centre water consumption into a beachside statement

Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint

OpenAI carves ChatGPT into the side of a building

Blood-stained newspapers expose the reality of period poverty in South Africa

John Lewis takes aim at disappointing Father’s Day gifting

Nike tears up the football rulebook with Rip the Script

Online tracking gets sinister in Apple’s surreal new ad

NGO warns men their nuts may contain traces of plastic

Irn-Bru sends the Tartan Army to the World Cup – singing about girders

Finnish retailer nails the look that says it’s time for a new bike

One bucket, one person, zero sharing: KFC Sweden goes feral

BMW’s new campaign leaves the car out of the picture

McDonald’s used an office photocopier to shoot their latest campaign

World Cup tickets are crazy expensive, so this airline built a campaign around it

The Guardian remakes its most iconic ad, 40 years on

IKEA Sweden’s new campaign sees the world from the bottom of a bag

Disney proves it owns your entire childhood — and everything that comes after

VELUX flips plane-spotting obsession into a story of connection