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The Guardian remakes its most iconic ad, 40 years on

IKEA Sweden’s new campaign sees the world from the bottom of a bag

Disney proves it owns your entire childhood — and everything that comes after

VELUX flips plane-spotting obsession into a story of connection

Tesco’s fruit giant gives schools a bigger helping

Apple shows the handmade craft behind MacBook Neo launch film

British Airways charms US travellers with British accent campaign

Burger King serves up a Whopper finish at the London Marathon

Pop-Tarts turns up in Liquid Death’s latest iced tea

Holland & Barrett puts body parts centre stage

Stella Artois taps David Beckham to make bars the home of World Cup viewing

Back Market takes aim at tech updates with Downgrade Now

Huggies sees changing tables everywhere

Nivea Sun turns a parent’s shadow into a simple warning

Brazilian Amazon gets a brand identity built from its rivers

Spotify turns skin-deep emotion into a case for ad-free listening

Amstel captures friendship off guard in Shot Without Permission

Marmite puts cooking centre stage in ‘Dishes of Love and Hate’

Nutella makes an unexpected cameo on NASA’s Moon mission

Uber turns sunbed wars into a smart plug for Reserve

Chupa Chups celebrates new wrapper with Lucha Libre twist

IAMS checks in with a cheeky airport take on pet gut health

Forest taps £1 Fish Man for £1 rides push

McDonald’s turns everyday shortcuts into an outdoor campaign