Aldi parade topiary caterpillar at Chelsea Flower Show
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John Lewis signs the striker whose name has always been a shop
OpenTable ‘BillBoard’ tots up the unpaid debt to mothers
A 100-metre portrait etched in sand pays tribute to David Attenborough at 100
This pub serves up pints of tap water to expose rising bills
Aldi brings Specialbuys swagger to the Hawaiian shirt
The Ordinary opens fake grocery store – puts $175 banana on sale
Speedo makes a splash at the London Marathon
Charlize Theron scales Times Square for Netflix
Case Study: How KitKat turned a theft into a chocolate hunt
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Charity highlights short UK paternity with stunt series
IKEA turns its April Fools’ gag into a real meatball lollipop
De’Longhi turns its coffee machines into tiny cafés in new global push
Crown Jewels installation spotlights testicular cancer
KitKat stages escorted convoy after theft headlines
Nutella makes an unexpected cameo on NASA’s Moon mission
Cushelle creates flushable magazine
KFC leans into absurdity with pickle-filled puffer jacket drop
IRN-BRU turns new can designs into free tattoos for fans
Cadbury turns Creme Egg rituals into a playful product with the GooTool