PR

IRN-BRU turns new can designs into free tattoos for fans

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign

Corona introduces laser-etched limes to perfect bottle ritual

Secret Life Of Dads taps into modern fatherhood with Pints & Ponytails

KitKat unveils life-sized chocolate Formula 1 car at Silverstone

Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis

Chupa Chups creates the ‘final boss’ lollipop

IKEA’s plush orangutan becomes brand hero

Southeastern railway flip out for Pancake Day

Lidl rolls into London Fashion Week with runway-ready trolley bag

Asda trials ‘open to chat’ red basket for single shoppers

Specsavers turns up the volume on love with ‘The Relationship Aid’

Pizza Hut tease ‘Vertical Pizza Box’ with street stunt

Cuthbert hits the ice as Aldi rolls out bobsleigh for Team GB

Noodles in a sub? Batchelors go full sandwich chaos

On the Beach introduces ‘Beckham clause’ for holidays hit by family feuds

Banking hub marks 200th milestone with chocolate coin tribute

Aldi unveils XL topiary Cuthbert cake in Brighton

A24 plants fake engagement notice in The Boston Globe

Aldi turns its cult middle aisle into wearable art

Martin Kemp opens personal archive for new film with Samsung

Guide Dogs are being trained with remote controlled squirrels

Paypal gives tech upgrade to the humble British deckchair