Case Study: How Vaseline turned beauty hacks into a product line
Health & Beauty
Blood-stained newspapers expose the reality of period poverty in South Africa
NGO warns men their nuts may contain traces of plastic
Melanoma Focus trains barbers to spot the skin cancers their customers can’t see
Metallica turn UK tour dates into a blood donation drive
Bupa turns personal health stories into one of Europe’s largest hand-painted murals
The Ordinary opens fake grocery store – puts $175 banana on sale
Holland & Barrett puts body parts centre stage
Huggies sees changing tables everywhere
Nivea Sun turns a parent’s shadow into a simple warning
Crown Jewels installation spotlights testicular cancer
stmarksstudios.com
Cushelle creates flushable magazine
Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign
Sephora brings beauty trackside with F1 deal
Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis
Cigarette-style warnings power push for under-16s social media ban
Rio turns fruity vapes into a rotten wake-up call
Dove flyposts Reddit reviews (good and bad) across NY
Specsavers turns up the volume on love with ‘The Relationship Aid’
Clinique teams up with Crayola
Snow joke: Dutch campaign sculpts a witty reminder for men’s health
Anya Hindmarch reimagines Boots with retro concept store
Sephora adds a touch of Tabasco to its latest lip gloss launch
Lip Balm goes metal in e.l.f. and Liquid Death’s twisted sequel