Anya Hindmarch reimagines Boots with retro concept store
Health & Beauty
Sephora adds a touch of Tabasco to its latest lip gloss launch
Lip Balm goes metal in e.l.f. and Liquid Death’s twisted sequel
Clearblue adds sparkle to pregnancy reveals with bedazzled keepsake
Ricola’s cough-drop scented scarves for flu season
The world’s heaviest billboard just dropped in Dubai
Specsavers tackle ‘Resting Squint Face’ with humorous PSA
The Ordinary takes aim at skincare pseudoscience
Breast Cancer UK puts “Street Nipples” on the map for awareness month
BHF’s giant timer brings heart disease urgency to life
ZEISS campaign shows how sunlight silently damages vision
stmarksstudios.com
Breast milk-inspired ice cream launches in U.S
Dumbbell postboxes promote Gymshark event
Axe turned a bus stop into an arcade game
New Zealand made a tourism ad about Herpes… and it won big
Dubai’s arctic-style gym class tackles heatwave
These park lamp posts double as dog health monitors
‘Burnable Billboards’ reveal risks of sun exposure in real time
Vaseline busts myths with a verified twist
Ballsy reminder floats through Hong Kong’s harbour
Football club puts Testicular Cancer front and centre – on their shorts
Here’s a creative use of a spent loo-roll and media space.
Sydney Sweeney’s bathwater soap sells out
Specsavers and Carers UK shine a spotlight on unpaid carers with million-pound portrait