Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint
Food & Drink
Guinness brings fans closer to the game with ltd-edition binoculars
KFC rebuilds its whole identity around the bucket
World Cup fever has reached the salad aisle
Heinz and Heineken: the match we’ve all been waiting for?
BTS: How Hawkstone won Britain’s Got Talent
Burger chain flattens restaurant to launch smash burger
Cornetto brings Susan Boyle to Little Venice for a jingle comeback
Irn-Bru sends the Tartan Army to the World Cup – singing about girders
One bucket, one person, zero sharing: KFC Sweden goes feral
Heineken sticks a fan in the loneliest seat in the stadium then sits Xavi next to him
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Coca-Cola turned its iconic contour bottle into a chopstick.
Coca-Cola is hiding Panini World Cup stickers under bottle labels
Oatly opens bike-thru cafe in Amsterdam
Aldi parade topiary caterpillar at Chelsea Flower Show
McDonald’s used an office photocopier to shoot their latest campaign
Guinness revives a 1990 World Cup ad for new generation of fans
OpenTable ‘BillBoard’ tots up the unpaid debt to mothers
illy floats giant coffee cups through Venice for Biennale Arte
Why a Finnish supermarket is now listed on Tripadvisor
Aldi brings Specialbuys swagger to the Hawaiian shirt
KitKat creates a wrapper that blocks phone signals
Tesco’s fruit giant gives schools a bigger helping
Burger King serves up a Whopper finish at the London Marathon