Coca-Cola’s new global identity: ‘make Coca-Cola more Coca-Cola’
Food & Drink
Corona turns sunset shadows into a giant beer bottle ‘posters’
KFC opens a pickle-themed nail bar
Carlsberg turns flyposters into football goals
Sparkling wine brand turns the cork into proof of everyday wins
Marmite bets on England going all the way with ‘WeMite’ rebrand
Tesco’s strawberries and cream van rolls into Wimbledon
Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint
Guinness brings fans closer to the game with ltd-edition binoculars
KFC rebuilds its whole identity around the bucket
World Cup fever has reached the salad aisle
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Heinz and Heineken: the match we’ve all been waiting for?
BTS: How Hawkstone won Britain’s Got Talent
Burger chain flattens restaurant to launch smash burger
Cornetto brings Susan Boyle to Little Venice for a jingle comeback
Irn-Bru sends the Tartan Army to the World Cup – singing about girders
One bucket, one person, zero sharing: KFC Sweden goes feral
Heineken sticks a fan in the loneliest seat in the stadium then sits Xavi next to him
Coca-Cola turned its iconic contour bottle into a chopstick.
Coca-Cola is hiding Panini World Cup stickers under bottle labels
Oatly opens bike-thru cafe in Amsterdam
Aldi parade topiary caterpillar at Chelsea Flower Show
McDonald’s used an office photocopier to shoot their latest campaign
Guinness revives a 1990 World Cup ad for new generation of fans