Diet Coke steps into The Devil Wears Prada 2 with Europe-wide campaign
Food & Drink
Pop-Tarts turns up in Liquid Death’s latest iced tea
Stella Artois taps David Beckham to make bars the home of World Cup viewing
The Famous Q&A with ~ Ben Newbury
IKEA turns its April Fools’ gag into a real meatball lollipop
Amstel captures friendship off guard in Shot Without Permission
De’Longhi turns its coffee machines into tiny cafés in new global push
Marmite puts cooking centre stage in ‘Dishes of Love and Hate’
KitKat stages escorted convoy after theft headlines
Nutella makes an unexpected cameo on NASA’s Moon mission
Chupa Chups celebrates new wrapper with Lucha Libre twist
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McDonald’s turns everyday shortcuts into an outdoor campaign
Coca-Cola finds a way into football stadiums where red is off limits
KFC leans into absurdity with pickle-filled puffer jacket drop
IRN-BRU turns new can designs into free tattoos for fans
Cadbury turns Creme Egg rituals into a playful product with the GooTool
Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day
Warburtons puts Morgan Freeman on the Tube tannoy
Corona introduces laser-etched limes to perfect bottle ritual
KitKat turns the everyday dash into a reminder to take a break
Cadbury brings back ‘Made to Share’ with candid moments of everyday generosity
KitKat unveils life-sized chocolate Formula 1 car at Silverstone
McDonald’s turns fans’ camera rolls into campaign
Chupa Chups creates the ‘final boss’ lollipop