7UP turns Clapham pub pink for zero-alcohol shandy launch
Experiential
Vodka brand builds ice-cold refuge from London heat
Amazon’s pop-up library stocks nothing but self-published books
A giant Trojan Horse arrives in Trafalgar Square for The Odyssey
loveholidays opens pop-up celebrating crisps from abroad
Tesco’s strawberries and cream van rolls into Wimbledon
HBO Max sends an eight-metre dragon soaring over London
Burger chain flattens restaurant to launch smash burger
Uber trades Tokyo gridlock for drifting
Adidas sends the World Cup match ball soaring over Mexico
Two stone IKEA chairs now mark the sunniest spot in Sweden
stmarksstudios.com
Oatly opens bike-thru cafe in Amsterdam
Columbia made hikers walk miles through the Peak District to earn a ‘rave in a cave’
Audible has opened a bookstore with no books in it
This Scottish bookshop lets you live the bookseller dream
New York pop-up puts 3.5 Million Epstein file pages on display
illy floats giant coffee cups through Venice for Biennale Arte
Why a Finnish supermarket is now listed on Tripadvisor
The Ordinary opens fake grocery store – puts $175 banana on sale
Gymshark gives Hyrox finishers a moment with The Jacket Patch
IRN-BRU turns new can designs into free tattoos for fans
IKEA turns loyalty into a playable experience
‘Call a boomer’ service puts students in direct line to lonely seniors
Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day