Burger King puts marathon runners on ice in giant cups
Experiential
Duolingo crashes Apple’s iPhone Duo launch with free apples
Call of Duty builds a Korean alleyway fans can step inside
Heineken launches a streaming service that gets you off the sofa
Mitsubishi gives an SUV its own personal raincloud
McDonald’s takes over butcher with three-ingredient message
KFC turns pickle obsession into high fashion with ‘Picklecore’
Pokémon turns its Poké Ball into a bookable sleep pod
Netflix traps a man in a billboard above Sunset Boulevard
7UP turns Clapham pub pink for zero-alcohol shandy launch
Vodka brand builds ice-cold refuge from London heat
Amazon’s pop-up library stocks nothing but self-published books
A giant Trojan Horse arrives in Trafalgar Square for The Odyssey
loveholidays opens pop-up celebrating crisps from abroad
Tesco’s strawberries and cream van rolls into Wimbledon
HBO Max sends an eight-metre dragon soaring over London
Burger chain flattens restaurant to launch smash burger
Uber trades Tokyo gridlock for drifting
Adidas sends the World Cup match ball soaring over Mexico
Two stone IKEA chairs now mark the sunniest spot in Sweden
Oatly opens bike-thru cafe in Amsterdam
Columbia made hikers walk miles through the Peak District to earn a ‘rave in a cave’
Audible has opened a bookstore with no books in it
This Scottish bookshop lets you live the bookseller dream