loveholidays opens pop-up celebrating crisps from abroad
loveholidays is inviting Londoners to discover the world’s most unusual crisp flavours with a two-day Soho pop-up created alongside creative agency ARK.
Crisps From Abroad transforms 26 Peter Street into an immersive celebration of one of the UK’s favourite holiday rituals, with more than 4,600 bags of crisps from destinations around the world covering the space from floor to ceiling.
Visitors can sample international flavours, take home a free packet of their favourite and enter a £3,000 holiday prize draw inspired by the winning destination.
The activation taps into new research from loveholidays, which found 57% of Britons try new crisp flavours while abroad, while 39% enjoy seeking out varieties unavailable in the UK. A quarter even admit to bringing crisps home in their suitcase, highlighting how local snacks have become part of the travel experience.
To extend the campaign beyond the pop-up, TikTok creator MC Combe and food influencers including Ash The Foodie, Georgina King of Eat.Snack.Repeat and samsational_eats are capturing the activation for social media audiences.
A fly-posting campaign across London also supports the launch.
Running for two days in Soho, the experiential campaign blends travel inspiration with food discovery, encouraging visitors to vote for their favourite flavour and the destination they think deserves the title of the world’s crisp capital.
