Products

Ben & Jerry’s launches pillowcases made for the freezer

Desperados turns frozen beer into festival jacket air-con

KFC gives ‘Chicken Wine’ the pairing it was waiting for

Lufthansa puts the unwritten rules of flying on merch

McDonald’s is crashing weddings with personalised sauce pots

Heinz ketchup bottle gets a lid with three love settings

XL Big Issue brings vendors’ sight loss into focus

Museum turns ‘worst aquarium ever’ review into sold-out merch

Now Pepsi fans can smell like their favourite soda

KFC opens a pickle-themed nail bar

Marmite bets on England going all the way with ‘WeMite’ rebrand

Dior gives The Very Hungry Caterpillar a couture makeover

Guinness brings fans closer to the game with ltd-edition binoculars

World Cup fever has reached the salad aisle

CamelBak and Crayola launch a limited-edition drinkware collection

Coca-Cola turned its iconic contour bottle into a chopstick.

KitKat creates a wrapper that blocks phone signals

adidas has made World Cup shirts for dogs

IKEA turns its April Fools’ gag into a real meatball lollipop

De’Longhi turns its coffee machines into tiny cafés in new global push

Cushelle creates flushable magazine

KFC leans into absurdity with pickle-filled puffer jacket drop

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Devil Wears Prada 2 turns popcorn into fashion with handbag bucket