Marmite bets on England going all the way with ‘WeMite’ rebrand
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Guinness brings fans closer to the game with ltd-edition binoculars
World Cup fever has reached the salad aisle
CamelBak and Crayola launch a limited-edition drinkware collection
Coca-Cola turned its iconic contour bottle into a chopstick.
KitKat creates a wrapper that blocks phone signals
adidas has made World Cup shirts for dogs
IKEA turns its April Fools’ gag into a real meatball lollipop
De’Longhi turns its coffee machines into tiny cafés in new global push
Cushelle creates flushable magazine
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KFC leans into absurdity with pickle-filled puffer jacket drop
Cadbury turns Creme Egg rituals into a playful product with the GooTool
Devil Wears Prada 2 turns popcorn into fashion with handbag bucket
Corona introduces laser-etched limes to perfect bottle ritual
Chupa Chups creates the ‘final boss’ lollipop
Guinness turns matchday moments into shareable ‘Pints of View’
Why Foster’s swapped its wordmark for swearwords
Crisps in an Easter egg?
A prototype retro phone that puts childhood back on the line
Fast food meets fine dining as McDonald’s drops McNugget Caviar
Absolut and Tabasco turn up the heat with spicy vodka launch
Heinz brings the keg party to ketchup lovers with ‘KegChup’ launch