World Cup fever has reached the salad aisle

Tesco has given a salad staple a football makeover – packaging iceberg lettuce as footballs.

Saydee Calvert, Buying Manager at Tesco said “Who said iceberg lettuce had to be boring? To celebrate the World Cup, we’ve given a salad staple a football inspired makeover, connecting a healthy product to one of the biggest sporting events of the year, creating some excitement at the shelf edge while showing how Tesco can make healthier choices relevant to key customer moments.’

via @MickCoffey2 

“A simple idea, but a great way to get families and kids more engaged with salads – showing that healthier choices can still be relevant, seasonal and fun!”