Lufthansa puts the unwritten rules of flying on merch

Samsung imagines a lifetime of fatherhood before it begins

McDonald’s is crashing weddings with personalised sauce pots

Heinz ketchup bottle gets a lid with three love settings

XL Big Issue brings vendors’ sight loss into focus

Netflix traps a man in a billboard above Sunset Boulevard

DuckDuckGo’s answer to AI glasses: “Normal F***ing Sunglasses.”

7UP turns Clapham pub pink for zero-alcohol shandy launch

Specsavers recruits Groove Armada to get Gen X to check hearing

Burger King turns summer sunburn into flame-grilled advertising

Vodka brand builds ice-cold refuge from London heat

Museum turns ‘worst aquarium ever’ review into sold-out merch

Taco Bell Spain turns the avocado toast myth into rent money

IKEA puts a price on the moments its products deliver

Amazon’s pop-up library stocks nothing but self-published books

Busch turns hay bales into beer billboards

Now Pepsi fans can smell like their favourite soda

Domino’s turns its cult dip into a garlic and herb ice cream

University of Lincoln gets real about ‘useful’ degrees

Monzo steps out of shot so life can take centre stage

Modelo launch smallest beer on Mexico City’s biggest billboard

Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity

Paddy Power turns Dublin’s dreaded wheel clamps into comedy billboards

iPhone billboards swap perfection for everyday chaos

Ryan Gosling’s ‘La La Hand’ finally fixed for 10th anniversary poster