A tote bag that turns into a life jacket in 15 seconds

Tesco drops the weekly shop straight into Uber Eats’ bag

E.ON hires Bob the Builder, sends him back to school

McDonald’s takes over butcher with three-ingredient message

IKEA turns FRAKTA into a portrait of everyday Italy

Norway’s Enshittificator has a new partner: Death

Angela Hartnett serves diners a school lunch reality check

Desigual casts Elon Musk’s daughter opposite a robot that won’t obey

Apple TV sends ‘definitely not cursed’ Widow’s Bay billboard around Cape Cod

People Like Us takes aim at AI bias in automated hiring

KFC turns pickle obsession into high fashion with ‘Picklecore’

Why Kahlúa have recruited raving grandparents

Duolingo turns mispronounced fashion names into a NYFW collection

Savage X Fenty casts giant lingerie shadows over New York

Broken Britain billboard returns to ask how Britain can fix itself

Meta smart glasses mocked by fake notices on London Underground

IKEA helps fix Skyrim’s clutter problem

Calzedonia gives a New York cab a leggy makeover

AG1 puts creatine’s airport problem straight into the tray

IKEA turns its tongue-twisting product names into a test

The Whale museum that looks like a giant whale diving into the sea

Michael J. Fox and Harrison Ford tackle the awkward side of Parkinson’s

Pokémon turns its Poké Ball into a bookable sleep pod

Guinness finds a new idea hiding inside the word ‘lovely’

Puma puts Buddhist monks in trail shoes for campaign