Pokémon turns its Poké Ball into a bookable sleep pod

Guinness finds a new idea hiding inside the word ‘lovely’

Puma puts Buddhist monks in trail shoes for campaign

Stella Artois brings its Perfect Serve to Netflix’s The Gentlemen

How Lucky Generals rebuilt Virtual Insanity’s spinning room for Beefeater 0.0

Aldi turns a London store Barbie pink for new doll

A broken Eiffel Tower has landed at Burning Man

Airlink’s rugby flypast goes viral: spectacular stunt or safety risk?

Vaseline renames itself “Baseline” after a mispronunciation goes viral

The Digital Camouflage shirt built to vanish from surveillance cameras

Loewe spells out its name in the buckles of new sandals

Häagen-Dazs asked Toronto for a pint. Stella Artois said yes.

Kate Moss lip-syncs Wicked Game in Gucci’s new campaign film

Ben & Jerry’s launches pillowcases made for the freezer

IKEA conceals household clutter behind its own billboards

Spotify rewards fans for ripping down its posters

The Laughing Cow just built a truck shaped like cheese

This satirical equal pay campaign sends women to prison

Crocs hatches six-foot mascot Niles to build a new social universe

Desperados turns frozen beer into festival jacket air-con

This 1.9-square-metre home makes Sweden’s housing crisis painfully real

Andy Warhol Museum removes the art from its own ads

Liquid Death want your pee to cool AI data centres

Vagisil hijacks ‘What’s in my bag?’ with intimate question

KFC gives ‘Chicken Wine’ the pairing it was waiting for