IKEA turns loyalty into a playable experience

‘Call a boomer’ service puts students in direct line to lonely seniors

Carlsberg brings BSL to Anfield for Liverpool FC fans

Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day

British Airways reframes escape with witty ‘safety’ video

HP prints a billboard live on the street – one A4 sheet at a time

Warburtons puts Morgan Freeman on the Tube tannoy

The Famous Q&A with ~ Filip Kiisk

Sephora brings beauty trackside with F1 deal

Tesco turned a billboard into a pick-your-own bouquet for Mother’s Day

Devil Wears Prada 2 turns popcorn into fashion with handbag bucket

Samsung shines a light on life after dark with Ashley Walters

LEGO turns Shanghai’s commute into a Formula 1 race

Corona introduces laser-etched limes to perfect bottle ritual

Secret Life Of Dads taps into modern fatherhood with Pints & Ponytails

KitKat turns the everyday dash into a reminder to take a break

Cadbury brings back ‘Made to Share’ with candid moments of everyday generosity

Norwegian Consumer Council spoofs ‘enshittification’ in hilarious ad

KitKat unveils life-sized chocolate Formula 1 car at Silverstone

McDonald’s turns fans’ camera rolls into campaign

Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis

JD casts Louis Theroux as unexpected face of Nike Air Max campaign

Chupa Chups creates the ‘final boss’ lollipop

Peanut and Tommee Tippee push ‘matrescence’ into the mainstream

Penguin Random House UK unveils Playful Penguins