Burger King trolls McDonald’s Big Arch
By James Herring on Thursday, June 26, 2025
Burger King has upstaged McDonald’s new Big Arch burger launch.
In a post on Instagram the brand is seen reversing an digi-van to block a Maccas billboard – and replace it with their own flame-grilled message.
The campaign by BBH London follows the successful hijack format of a recent BK stunt in France.
Last month Leo Burnett UK and McDonald’s welcomed a new icon to the menu.
The Big Arch is stacked with two 100% British and Irish beef patties, topped with white cheddar slices, crispy onions, fresh onions, shredded lettuce, crunchy pickles and smothered in the new signature Big Arch sauce.
