Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Now Pepsi fans can smell like their favourite soda
University of Lincoln gets real about ‘useful’ degrees
Modelo launch smallest beer on Mexico City’s biggest billboard
Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity
iPhone billboards swap perfection for everyday chaos
Corona turns sunset shadows into a giant beer bottle ‘posters’
KFC opens a pickle-themed nail bar
Uber rolls out a tissue truck for England’s World Cup exit
Carlsberg turns flyposters into football goals
A giant Trojan Horse arrives in Trafalgar Square for The Odyssey
stmarksstudios.com
loveholidays opens pop-up celebrating crisps from abroad
Marmite bets on England going all the way with ‘WeMite’ rebrand
Reddit campaign makes the case for real people in a fake internet
The climate-resilience idea that won Cannes’ biggest Lion
2026: 12 trends in brand marketing
Case Study: KitKat Heist
HBO Max sends an eight-metre dragon soaring over London
IKEA Canada celebrates World Cup fever with shoppable flag campaign
Porsche puts conservation in focus with Black Mambas documentary
Polaroid turns data centre water consumption into a beachside statement
Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint
Guinness brings fans closer to the game with ltd-edition binoculars
Women’s Aid turns football’s biggest question into a warning about abuse