Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Marmite bets on England going all the way with ‘WeMite’ rebrand
Reddit campaign makes the case for real people in a fake internet
The climate-resilience idea that won Cannes’ biggest Lion
2026: 12 trends in brand marketing
Case Study: KitKat Heist
HBO Max sends an eight-metre dragon soaring over London
IKEA Canada celebrates World Cup fever with shoppable flag campaign
Porsche puts conservation in focus with Black Mambas documentary
Polaroid turns data centre water consumption into a beachside statement
Hawkstone’s World Cup TV debut has Kaleb Cooper risking it all for a pint
Guinness brings fans closer to the game with ltd-edition binoculars
stmarksstudios.com
Women’s Aid turns football’s biggest question into a warning about abuse
Spotify wants brands to treat fandom as currency at Cannes Lions
The best brand campaigns of 2026 (so far)
OpenAI carves ChatGPT into the side of a building
A charity rebuilt a 1990s video shop and the film is darkly brilliant
Agency creatives share their Cannes Lions 2026 predictions
Blood-stained newspapers expose the reality of period poverty in South Africa
Heinz and Heineken: the match we’ve all been waiting for?
BTS: How Hawkstone won Britain’s Got Talent
Norway’s squad photo is the World Cup image everyone is talking about
Cornetto brings Susan Boyle to Little Venice for a jingle comeback
Online tracking gets sinister in Apple’s surreal new ad
Finnish retailer nails the look that says it’s time for a new bike