Written by James Herring

KFC turns pickle obsession into high fashion with ‘Picklecore’

Why Kahlúa have recruited raving grandparents

Duolingo turns mispronounced fashion names into a NYFW collection

Savage X Fenty casts giant lingerie shadows over New York

IKEA helps fix Skyrim’s clutter problem

IKEA turns its tongue-twisting product names into a test

Michael J. Fox and Harrison Ford tackle the awkward side of Parkinson’s

Guinness finds a new idea hiding inside the word ‘lovely’

Puma puts Buddhist monks in trail shoes for campaign

Stella Artois brings its Perfect Serve to Netflix’s The Gentlemen

How Lucky Generals rebuilt Virtual Insanity’s spinning room for Beefeater 0.0

Kate Moss lip-syncs Wicked Game in Gucci’s new campaign film

Ben & Jerry’s launches pillowcases made for the freezer

IKEA conceals household clutter behind its own billboards

Spotify rewards fans for ripping down its posters

The Laughing Cow just built a truck shaped like cheese

Desperados turns frozen beer into festival jacket air-con

This 1.9-square-metre home makes Sweden’s housing crisis painfully real

Andy Warhol Museum removes the art from its own ads

Liquid Death want your pee to cool AI data centres

Vagisil hijacks ‘What’s in my bag?’ with intimate question

KFC gives ‘Chicken Wine’ the pairing it was waiting for

Lufthansa puts the unwritten rules of flying on merch

McDonald’s is crashing weddings with personalised sauce pots