Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Spotify turns skin-deep emotion into a case for ad-free listening
National Geographic turn billboards into living homes for bees
The Famous Q&A with ~ Yasmin O’Neal
Marmite puts cooking centre stage in ‘Dishes of Love and Hate’
Nutella makes an unexpected cameo on NASA’s Moon mission
Uber turns sunbed wars into a smart plug for Reserve
Chupa Chups celebrates new wrapper with Lucha Libre twist
IAMS checks in with a cheeky airport take on pet gut health
McDonald’s turns everyday shortcuts into an outdoor campaign
Internet pile-on turns KitKat theft into a marketing win for Nestlé
stmarksstudios.com
KFC leans into absurdity with pickle-filled puffer jacket drop
Cadbury turns Creme Egg rituals into a playful product with the GooTool
IKEA turns loyalty into a playable experience
‘Call a boomer’ service puts students in direct line to lonely seniors
Carlsberg brings BSL to Anfield for Liverpool FC fans
Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day
British Airways reframes escape with witty ‘safety’ video
HP prints a billboard live on the street – one A4 sheet at a time
The Famous Q&A with ~ Filip Kiisk
Sephora brings beauty trackside with F1 deal
Devil Wears Prada 2 turns popcorn into fashion with handbag bucket
