Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Heinz ketchup bottle gets a lid with three love settings
XL Big Issue brings vendors’ sight loss into focus
DuckDuckGo’s answer to AI glasses: “Normal F***ing Sunglasses.”
Specsavers recruits Groove Armada to get Gen X to check hearing
Burger King turns summer sunburn into flame-grilled advertising
Taco Bell Spain turns the avocado toast myth into rent money
IKEA puts a price on the moments its products deliver
Amazon’s pop-up library stocks nothing but self-published books
Busch turns hay bales into beer billboards
Now Pepsi fans can smell like their favourite soda
stmarksstudios.com
University of Lincoln gets real about ‘useful’ degrees
Modelo launch smallest beer on Mexico City’s biggest billboard
Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity
iPhone billboards swap perfection for everyday chaos
Corona turns sunset shadows into a giant beer bottle ‘posters’
KFC opens a pickle-themed nail bar
Uber rolls out a tissue truck for England’s World Cup exit
Carlsberg turns flyposters into football goals
A giant Trojan Horse arrives in Trafalgar Square for The Odyssey
loveholidays opens pop-up celebrating crisps from abroad
Marmite bets on England going all the way with ‘WeMite’ rebrand
Reddit campaign makes the case for real people in a fake internet