Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
IAMS checks in with a cheeky airport take on pet gut health
McDonald’s turns everyday shortcuts into an outdoor campaign
Internet pile-on turns KitKat theft into a marketing win for Nestlé
KFC leans into absurdity with pickle-filled puffer jacket drop
Cadbury turns Creme Egg rituals into a playful product with the GooTool
IKEA turns loyalty into a playable experience
‘Call a boomer’ service puts students in direct line to lonely seniors
Carlsberg brings BSL to Anfield for Liverpool FC fans
Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day
British Airways reframes escape with witty ‘safety’ video
HP prints a billboard live on the street – one A4 sheet at a time
stmarksstudios.com
The Famous Q&A with ~ Filip Kiisk
Sephora brings beauty trackside with F1 deal
Devil Wears Prada 2 turns popcorn into fashion with handbag bucket
Corona introduces laser-etched limes to perfect bottle ritual
KitKat turns the everyday dash into a reminder to take a break
Norwegian Consumer Council spoofs ‘enshittification’ in hilarious ad
McDonald’s turns fans’ camera rolls into campaign
Chupa Chups creates the ‘final boss’ lollipop
Peanut and Tommee Tippee push ‘matrescence’ into the mainstream
Penguin Random House UK unveils Playful Penguins