Deliveroo finally solves Cheryl’s milk problem
Cheryl is back in her pyjamas and out of milk. Deliveroo has revived the singer’s viral complaint about fame to launch Tesco on its app across 75 UK towns and cities.
Created by The Romans, the film revisits her much-memed confession: “I can’t nip to the garage in my pyjamas anymore for a pint of milk, even if I want to.”
This time, there’s a fix. Poised to make a cuppa, Cheryl discovers the fridge is bare, taps the app and gets a pint delivered from Tesco.
The original complaint was about the loss of everyday freedom. The sequel turns it into a sales pitch for staying in your PJs.
slowly but surely you start to realize, actually i can’t nip to the garage in me pyjamas for a pint of milk anymore even if i want to.
getting too famous to go shopping reaction video cheryl girls aloud interview meme https://t.co/SxOAs3nLtC
— The Memes Archive (@TheMemesArchive) November 28, 2021
Coolr is handling supporting social content, while a ‘Cheryl-Skimmed’ giveaway offers teal pyjamas and a milk jug signed by the singer. Customers ordering Tesco through Deliveroo between 28 and 30 October are automatically entered.
Following its emergency Christmas cookie deliveries with Oreo, Deliveroo has found another small household crisis to build a campaign around. This one comes with a ready-made punchline.
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