Just Eat delivers an excuse to miss absolutely nothing

Just Eat is making the moments people don’t want to leave the focus of its new global brand campaign, ‘Stay Just Where You Are’, created by VCCP.

Eight films capture scenes worth sticking around for: a grandad bonding with his grandchild, friends trying to secure festival tickets and people squeezing the most from the last hour of sunlight.

Michael Spiccia directed through MJZ.

The shift is from what arrives at the door to what a delivery lets you keep doing, giving meals, groceries and forgotten essentials – a shared purpose.

Following its Craig David jingle campaign, the brand is keeping ‘Did Somebody Say’, with an updated sonic signature and visual identity.

Global CMO Ralph Rijks said: “We’ve built a well-known brand through ‘Did Somebody Say’, but the role we want Just Eat Takeaway.com to play has evolved.”

VCCP’s Chris Birch and Jonathan Parker said: “It’s got the chops to make you laugh, cry and hungry all at the same time”.

Eleven social films and six outdoor executions extend the idea to gaming, football and family game nights. The wider rollout spans TV, social, outdoor, print, radio and PR.

Subscribe to the famous newsletter and get the best campaigns in your inbox