Man City’s Kerstin Casparij stars in real-life Tinder romance

As the summer of women’s football kicks off across Europe, Tinder is leaning into real-life romance with its latest brand film, ‘Wherever it Takes You’.

The story follows Manchester City and Netherlands national team player Kerstin Casparij and her partner Ruth Brown, who met on the app two years ago.

This isn’t Tinder’s first take on real connection –  but it is the first to feature a UK-based couple. Shot in Manchester by British filmmaker Rawtape, the film tracks Kerstin and Ruth’s relationship from their first match to shared moments shaped by football.

Set against the rhythm of training sessions and match days, the film follows Ruth’s growing interest in the sport and Kerstin’s steady rise in the game. It’s a story of everyday milestones and a connection that evolved alongside ambition.

Rolling out across the UK, France, Spain and Germany from July 3, the campaign spans VOD, OOH, audio and social.

Created in partnership with LePub, Tinder’s European agency, it brings a grounded but cinematic lens to the couple’s story.

“How many people get to relive their first date on camera? It was surreal and nostalgic,” said Kerstin and Ruth. Tinder’s VP of EMEA Marketing Paolo Lorenzoni added, “Kerstin and Ruth’s story is a great example of how a connection can grow into something meaningful.”

To go with the campaign, Tinder will host events in London and Manchester this July under the name Hot Matches. Expect foosball tournaments, screenings, and a chance to connect with someone who supports the same side.

Because sometimes the best match happens off the pitch.

Credits

LePub
Global CEO LePub and CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Francesco Poletti
Chief Creative Officer: Luca Boncompagni
Chief Creative Officer: Cinzia Crociani
Global Head of Artificial Intelligence & Executive Creative Director: Selim Unlusoy
Associate Creative Director: Andrea Afeltra
Associate Creative Director: Silvia Oton
Junior Art Director: Vincenzo Russo
Junior Copywriter: Alessandro Traverso
Head of Strategy: James Moore
Experience Strategist: Filippo Ricardi
Client Service Director: Fabian Doerr
Group Account Director: Giulia Melegati
Account Manager: Ana Tablado
Chief Production Officer: Francesca Zazzera
Producer: Laura Mazzia
Junior Producer: Arianna Pellegrini

Production
Director: Rawtape
1St AD: Ali Copland
DOP: Jamie Ackroyd

Managing Director: Fergus Brown
Managing Director: Lucy Kelly
Executive Producer: Elizabeth Doonan
Executive Producer: Joel Spencer
Producer: Maya Dufeu
Production Manager: Kamran Marzban

Local Production Unit
Producer: Natalie Reid
Production Manager: Callum Crozier

Post Production
Prodigious
Head of Post-production: Alfredo Beretta
VFX lead compositor: Alessandro Congiu
VFX compositor: Mattia Palomba, Riccardo Stasi
Online Editor: Sandro Iurini
Offline editor: Francesca Catalisano
Audio: Disc to Disc
Grade: Matthieu Toullet – Company3

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