Creative OOH campaign shines a light on teeth whitening

By on Tuesday, May 21, 2024

Sharp Dentistry, a Miami-based dental brand, aimed to promote its Teeth Whitening services – with a creative approach

The out-of-the-box OOH campaign in Miami, by Alma “Shining Light” – features a special light fixture attached to the billboard.

This innovative display appears white during the day but transforms at night, giving it a whole new meaning by resembling teeth.

The attention-grabbing nature of this display emphasises Sharp Dentistry’s teeth whitening services.

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