Nike tears up the football rulebook with Rip the Script

Nike has launched “Rip the Script”, a summer-long football platform celebrating instinctive, creative play and the cultural pull of the game far beyond the pitch.

Built around a film set inside a Hollywood mega-studio, the campaign brings together Nike’s football past and present, with Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr. joined by icons including Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos.

The cast also stretches into sport and entertainment, with cameos from LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Channing Tatum, Young Miko and LISA, underlining Nike’s view of football as a force in music, fashion and popular culture.

“We know the magical moments in football happen when players trust their instincts,” says Helena Thornton, VP, Nike Brand Management. “That’s the kind of football we love: fresh, instinctive, unexpected and creative.”

Beyond the film, “Rip the Script” opens into a wider Nike Football universe, including 2026 federation kits, new Mercurial, Phantom and Tiempo boots, street football programme Toma el Juego, LEGO collaborations, national X2 collections and global retail activations in more than 5,000 locations.

The result is a playful invitation to football fans to stop following the script and start shaping the game themselves.