Museum encourages its visitors to touch art to raise awareness of early detection

By on Friday, May 13, 2022

In most museums, the public are told not to touch the artwork or to stand too close to preserve the artwork. However, for a limited period, the guests at the Hispanic American Museum of Art Isaac Fernández in Bueno Aires were allowed to touch the paintings once a week. This was part of an awareness campaign called The Art of Self-Examination.

This campaign, powered by Argentinian breast cancer nonprofit Macma and advertising agency David Buenos Aires, encouraged guests to feel for swollen lymph nodes, skin retractions, and lumps on figures of classical artworks.

The showing had replicas of Old Master artworks where the symptoms were precisely placed with corroborated research published by Dr. Liliana Sosa, that detected evidence of breast cancer in the subjects of Rembrandt’s Bathsheba Holding King David’s Letter; Rubens’ The Three Graces; and Raphael’s The Portrait of a Young Woman.

Macma hopes that this exhibition will show the importance of regular self-checks and teaching the symptoms of breast cancer so that they are easily recognisable so that they don’t go unnoticed. Several museums in the country are also keen to display the art.


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