IKEA launch Siesta Pods in Paris to highlight benefits of sleep

By on Friday, September 17, 2021

IKEA France have launched an unconventional celebration of sleep, by positioning sleeping capsules on the streets of Paris to encourage power naps during prime siesta time between 1:30 to 6:30pm.

What’s not to love about combining the trusty Swedish home manufacturers with our desire to sleep…

The pods have been designed to highlight the benefits of sleep as Parisians can test out an unorthodox sleep experience whilst roaming Paris’s iconic arrondissements.

For busy workers, a 10-minute ‘sleeping break’ will help to renew their batteries – which is of high appeal, particularly to those returning to offices.

Post nap, IKEA reveals the advantages including improved concentration and higher capacities of vigilance – not only preparing them for the afternoon ahead, but also leaving many with a new profound love – for IKEA mattresses.

The Scandinavian powerhouse aims to reshape all bedroom ideas by recreating the benefits of the siesta pods across interiors globally – suggestions include semi-firm mattresses, light summer duvets, and ergonomic pillows to create a year-round nap base.

The fleet of siesta pods meandered the streets in early September, when individuals could order one to their office door by sharing a tweet or story via Instagram.

If successful, cyclists delivered the capsule within 30 minutes, and the happy dreamers could embark on their adventure.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...