New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers
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David Beckham’s tattoos come to life in child abuse campaign
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5,000 fish frozen into skating rink’s ice in ‘soulless’ PR stunt
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World’s first ‘Hangover Bar’ opened in Amsterdam
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Horror fans locked in room with ‘ghost’ at exclusive book reading
British Heart Foundation finds new way to Twitter users’ hearts
Popular Instagram account revealed as campaign to raise awareness of alcoholism in young people