Tropicana giving away free orange juice in digital billboard campaign

Drink brand Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice.

The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day.

This isn’t the first time Tropicana’s dabbled with digital billboards – even powering one with oranges in this cool campaign from 2011:

For those keeping score, we’ve seen plenty of other billboard take-overs offering freebies to passers-by in the last year or two, such as this from Carlsberg offering free beer, Mr Kipling giving away free cakes and Nakd’s edible billboard.

Involved agencies:

AMV (ad campaign and social media), DeVries SLAM (PR), Grand Visual (digital production) and OMD UK (media buying)

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