‘Lickable flower’ stall opened in striking RHS Chelsea Flower Show piggybacking stunt

By on Friday, May 27, 2016

Piggybacking on the opening of 2016’s RHS Chelsea Flower Show, Amorino (an artisan gelato boutique or, in English, an ice cream shop) has created a ‘lickable flower’ stall on Kings Road, London.

In what’s a visually striking campaign, the yellow flower in the bouquet below is actually ice cream.

There are ten standard flavours and ten vegan flavours (all certified by The Vegan Society, apparently), including pistachio, mango, lampone, chocolate and banana.

As well as the flower stall, the floral ice creams can also be bought in Amorino shops across London, in Soho, Covent Garden, Islington, Chelsea and Westfield in Stratford.

Sources: Metro, Stylist and Standard

Involved agency: Way to Blue

ALL Food & Drink Topical

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