Domestic violence awareness campaign makes grave point using YouTube’s 360° feature

By on Wednesday, May 11, 2016

There’s a lot of talk of VR and 360° content within marketing, and rightly so. It’s something I’ve written quite a bit about before (for those interested, couple of intro pieces here and here), and something that deserves to be more than a gimmick used by brands desperate to shout ‘FIRST’, before moving onto the next big thing.

Anywho, I just spotted this powerful campaign on the excellent Adverblog, which has started writing again after a six-month hiatus.

Family Matters is a psychological aid center in Russia. To highlight the fact 14 000 Russian women die every year – one every forty minutes – as a result of domestic violence, and making good use of YouTube’s much-hyped 360° feature, the center released this video, asking the public ‘not to look the other way’.

It’s impressively done, and you’ll want to watch it more than once.

Here’s the case study video:

Involved agency: BBDO Group Russia

Source: Adverblog

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