Arm candy: M&M’s partners with Kate Spade on new collection
By Jamie Hesketh on Thursday, October 24, 2024
M&M’S have teamed up with fashion house Kate Spade New York, to unveil an exclusive collection to brighten up the holiday season!
Drawing inspiration from M&M’S iconic packaging and vibrant candy shells, this limited-edition assortment injects Kate Spade New York’s timeless offerings with a whimsical, colourful flair.
The collection includes a 3D crossbody and coin purse, echoing the brand’s signature hues. Sweet!
The collection also includes a crossbody bag and keyring inspired by the classic Peanut M&M’S packaging, creating delectable arm candy.
Meanwhile, the jewellery line indulges fashion enthusiasts with bracelets, earrings, necklaces, charms, and rings inspired by the iconic shape.
Charlotte Warshaw, VP of Americas wholesale, global licensing and collaborations of Kate Spade New York said “Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures… This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-centre our gen z customer.”
Available November 1st, don’t miss out!
Creative Agency: Critical Mass