Passengers given flight discount each time a baby cried in JetBlue Mother’s Day stunt
By Rich Leigh on Tuesday, May 3, 2016
In a nice stunt to piggyback this Sunday’s Mother’s Day in the US, airline JetBlue decided to reward passengers on a flight from JFK to Long Beach whenever a baby cried.
Dubbed ‘FlyBabies’ (the pun took me a while), the initiative offered a 25 percent discount to passengers each time a baby cried – meaning if four babies cried, all passengers would get a free return ticket for their next JetBlue flight.
Although for Mother’s Day, any parent will attest to that feeling of discomfort whenever your kid looks like kicking off, so the hook that the brand wanted to ease the strain on traveling mums by incentivising what is an otherwise stressful issue (relatively tenuous as it may be) stands up.
Involved agency: MullenLowe