Tweed suit designed for horse in bookies’ Cheltenham Festival PR stunt
By Rich Leigh on Monday, March 14, 2016
In a photo-led stunt ahead of this week’s Cheltenham Festival, betting company William Hill has had a tweed suit created for veteran racehorse Morestead.
Seamstresses and tailors managed to fashion the three piece suit in four weeks. According to Sky News, Emma Sandham-King and her team used 18 metres of Harris Tweed for the outfit – 10 times more than is usually needed for a standard suit.
The outfit was unveiled by champion jockey Sir Tony (AP) McCoy, dressed in a similar suit.
This video explains more:
The story has been well-covered, also making it onto the front page of the Daily Mirror:
Our latest project for William Hill lands front page of the Mirror and a page 3 lead – a tweed suit for a horse! pic.twitter.com/PMAjq6BnrF
— Sam Corry (@Here_is_Sam) March 14, 2016
Involved agency: Taylor Herring