Guinness QR Code – pure genius
Food & Drink
Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds
Weight Watchers and Debenhams team up to enhance shopping experience for those uncomfortable with their weight
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
Bakery commissioned to create giant cupcake tree artwork
Cadbury’s and Shazam join for Olympic TV ad campaign
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
Budweiser asks UK fans to compile lyrics to a song
Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar
Ken and Boris immortalised in cheese
Trident set up product dispensing machine in central London
stmarksstudios.com
Giant Space Invaders installation takes over Manchester Town Hall
Nandos blackmailed into delivering free food to children’s home by insurance firm
Greggs aim to tease the public's senses with their new marketing campaign
Schweppes teams with Diageo for third year running for their summer campaign
McVitie's lickable lift
Rocky Mountain High
This TicTac France stunt really stinks
Beer company leases an island – most expensive PR campaign of the year?
Iconic moments of the last century recreated with Oreo biscuits to mark 100 year birthday
Marmite create 'Ma'amite' to celebrate Queen's Jubilee
Order pizza with one touch of a fridge magnet ‘panic button’
Grand Prix racer offers Magnums to the media
The start of the Jubilee stunts…Union Flag Sausages