Grand Prix racer offers Magnums to the media

By on Wednesday, March 28, 2012

Sometimes there’s nothing like a good old-fashioned, bog-standard bit of PR.

Forget a giant deckchair on Bournemouth beach or a troupe of dancing penguins at Pineapple Studios, which have undoubtedly captured our attention over the past week.

Here’s the Formula 1 Lotus team’s latest bit of PR, courtesy of Finnish racer, Kimi Raikkonen. (Although probably not his idea, let's not lie.)

F1 ice cream magnum

‘Hello. Enjoy. Goodbye.’ Cheap and cheerful; we like.

The media were given these little packages of goodness by Raikkonen’s Lotus team at Sepang last week, after a slating that he got 3 years ago when he was last at Sepang, when he retreated to his Ferrari garage for coke and ice-cream during a heavy downpour.

Oh Kimi, you really know how to make your media friends laugh, don’t you?

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