This TicTac France stunt really stinks
By Rich Leigh on Tuesday, April 10, 2012
What would you do if somebody asked you for directions and then fainted the second you started to answer them? You'd probably check they were OK, of course.
But what do you do if as soon as they hit the deck, fifty other people around you faint, too? Would you still help them, or would you run away?
TicTac France and Ogilvy and Mather Paris have gone all 2009 on us, organising a flashmob to highlight bad breath in quite a funny way.
Don't worry, you don't need to know any French to appreciate the effort that's gone into this. Have a watch of the video below.
Source: Creative Criminals
Agency: Ogilvy and Mather, Paris