Nandos blackmailed into delivering free food to children’s home by insurance firm
By Rich Leigh on Tuesday, April 24, 2012
First off, South African insurance firm Santam ran this TV ad:
Then, Nandos – spotting an opportunity to get in on a clever idea – ripped it off, with the following:
In response to Nandos’ ‘indiscretion’, Santam has delivered them an ultimatum, stating that the whole parody issue will be overlooked if a huge Nandos order is delivered to The Johannesburg Children’s Home, by 4pm this Thursday (26th):
Will Nandos deliver? If they want a shedload of good PR for them, the children’s home and Santam, too (who are playing a blinder, by the way), they will.
UPDATE – it all ends well!
Nando’s delivered food to the children’s home on the afternoon of Wednesday (25th), also promising to deliver food to the home on the last Friday of every month for the rest of the year. The delivery included 62 orders of lemon and herb half-chicken and chips with coleslaw, 12 children’s meals with chips and toys, 74 hot sticky toffee puddings, 74 assorted cold drinks, and a Portuguese salad.
Quinton Cronje, Nando’s South Africa marketing director said the brand was actually “more than happy to oblige” when publicly asked to do something good.
Nandos confirmed the delivery and promise in the following video (kindly tweeted by Marvin Godfrey)