Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
Food & Drink
Budweiser asks UK fans to compile lyrics to a song
Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar
Ken and Boris immortalised in cheese
Trident set up product dispensing machine in central London
Giant Space Invaders installation takes over Manchester Town Hall
Nandos blackmailed into delivering free food to children’s home by insurance firm
Greggs aim to tease the public's senses with their new marketing campaign
Schweppes teams with Diageo for third year running for their summer campaign
McVitie's lickable lift
Rocky Mountain High
stmarksstudios.com
This TicTac France stunt really stinks
Beer company leases an island – most expensive PR campaign of the year?
Iconic moments of the last century recreated with Oreo biscuits to mark 100 year birthday
Marmite create 'Ma'amite' to celebrate Queen's Jubilee
Order pizza with one touch of a fridge magnet ‘panic button’
Grand Prix racer offers Magnums to the media
The start of the Jubilee stunts…Union Flag Sausages
Pop-up shop allows customers to buy chocolate with promise of good deeds, not money
Pimms mark start of British Summer Time with World’s Largest Deckchair
Haribo eggscapee
The Cavendish Hotel treat guests to a sweet stay…
British Airways goes for gold with Olympic pop up restaurant
Neff launch BIY (Bake it Yourself)