Kenco take advantage of Nick Grimshaw's first day as Radio 1 breakfast presenter
By Rich Leigh on Monday, September 24, 2012
Here's a nice and easy PR effort to start your morning with.
Coffee brand Kenco ambushed new Radio 1 breakfast presenter Nick Grimshaw this morning as he made his way to work for his first shift; two roosters presenting him with a year's supply of coffee carrying a board saying 'Time to wake up and smell the coffee, Nick'.
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It won't win any awards, but it's a smart, quick and dirty idea that would have cost very little to set in motion.