Peter Andre serves decent coffee from a skip

By on Wednesday, September 12, 2012

Celebrity Peter Andre must be ‘Insania’ if he’ll attend the opening of a skip. But, hey we’re PRs; we can make it happen.

He turned up outside the Houses of Parliament yesterday to launch United Coffee‘s new campaign, called ‘Make Decent Coffee‘, encouraging people to throw their instant blends away into the skip in exchange for a decent cup of freshly roasted and ground coffee.

One of the country’s leading coffee providers, United Coffee is keen to spread the word that you don’t have to be a StarbucksNero or Costa barista to enjoy the taste of real coffee. And why should we? I lose all my self-confidence asking for a fancy ‘skinny grande latte’ under pressure in ‘those’ queues.

It’s not the first time that a coffee company has based a campaign on the experience of enjoying authentic coffee at home, but it is the first that I can think of asking people to trade their instant granules in. The campaign was created by food, drink and hospitality PR and digital specialists William Murray Communications, to directly engage with consumers and raise brand awareness.

 

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