The World’s First ‘Tweet’ Shop
By Stephen Graham on Tuesday, September 25, 2012
t=”204″ />The world’s first ‘Tweet Shop’ is open today according to Kelloggs…
To launch its new range of Special K Cracker Crisps, Kelloggs have taken a clicks and mortar approach on 13 Meard Street London, where for each tweet you get a free box of Cracker Crisps.
The low calorie Kellogg’s Special K savoury spin-off comes in three flavours with sea salt & balsamic vinegar, sweet chilli, sour cream and onion.
It’s already doing well on Twitter under the #TweetShop hashtag and seeing plenty of retweets.
All in all a nice campaign and join up of the digital and physical worlds.
The Agency was Slice.
Spotted this on The Wall Blog