The World’s First ‘Tweet’ Shop

By on Tuesday, September 25, 2012

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t=”204″ />The world’s first ‘Tweet Shop’ is open today according to Kelloggs…

To launch its new range of Special K Cracker Crisps, Kelloggs have taken a clicks and mortar approach on 13 Meard Street London, where for each tweet you get a free box of Cracker Crisps.

The low calorie Kellogg’s Special K savoury spin-off comes in three flavours with sea salt & balsamic vinegar, sweet chilli, sour cream and onion.

It’s already doing well on Twitter under the #TweetShop hashtag and seeing plenty of retweets.

All in all a nice campaign and join up of the digital and physical worlds.

The Agency was Slice.

Spotted this on The Wall Blog

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