Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation
By Rich Leigh on Monday, August 6, 2012
Vodka brand Ultimat had a well-dressed window cleaner surprise ‘overworked’ professionals in New York with a Love Actually-style card conversation, encouraging them to get out of the office and into a bar, where the company would ply them with their products for free!
The video has had almost 1.9m views. Although it’s not ground-breaking, it connects with white collar customers, who are likely to be the target market given each bottle retails for more than $40.