Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation

By on Monday, August 6, 2012

Vodka brand Ultimat had a well-dressed window cleaner surprise ‘overworked’ professionals in New York with a Love Actually-style card conversation, encouraging them to get out of the office and into a bar, where the company would ply them with their products for free!

The video has had almost 1.9m views. Although it’s not ground-breaking, it connects with white collar customers, who are likely to be the target market given each bottle retails for more than $40.

Source: COOPR

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