That’s the way to do it!

Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin

I’ll take bronze and a lucrative media career please…

HISTORY Channel wows journalists with Marilyn Monroe

HMV Social Media Cafe

Joan Rivers Book Protest

The vegetarian oyster

American man ‘selling’ entire life and video game chain for $3.5m in win-win PR stunt

Cadbury send personalised Dairy Milk bars to Team GB athletes

Move over flash mobs, cash mobs are the thing

Jaff-art cake

Journalists ‘bribed’ in brilliant Dictator DVD release stunt

Tesco launches first virtual store…at Gatwick Airport

A PR campaign with some real buzz

Creative Porsche marketing stunt targets wealthy homeowners

Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation

PR Lessons In the Chick-fil-A “Controversy”

Man Charged For Calling A Magnum A ‘Choc Ice’

David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt

Post boxes painted gold to honour medal-winning GB athletes

adidas take over Harrods’ windows with Team GB Olympic-themed displays

Olympic stadium recreated using more than 100,000 LEGO pieces

Olympic Opening Ceremony dominated by happy tweeters

The Hatwalk project

The Queen’s Olympics appearance finally brings Britain on board