Getting a grasp of the clasp

By on Tuesday, February 5, 2013

Munich-based creative agency Service Plan created an innovative bra calendar for its client FHM magazine, which gives men the chance to practice unfastening bras every day for an entire month.

Featuring three suitably stretched out bra closures, the calendar requires the user to undo and redo the fastenings each day to reflect the correct day and month.

Hopefully, after a few 30 days of using this unique calendar, even the clumsiest of men will be able to undo a bra without much effort.

Source – My colleague Peggy-Sue Elliott spotted this on Design Taxi

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