Getting a grasp of the clasp
By Rosie Daly on Tuesday, February 5, 2013
Munich-based creative agency Service Plan created an innovative bra calendar for its client FHM magazine, which gives men the chance to practice unfastening bras every day for an entire month.
Featuring three suitably stretched out bra closures, the calendar requires the user to undo and redo the fastenings each day to reflect the correct day and month.
Hopefully, after a few 30 days of using this unique calendar, even the clumsiest of men will be able to undo a bra without much effort.