launch #tweetheart campaign

By on Tuesday, February 5, 2013

Roses? Sooo last year. Novelty teddy bear? No thanks. Box of chocolates? Actually I’ll have those…

You get my point. Valentine’s Day presents often scream cliché. Not so with the lovely folk over at online marketplace, who are putting a social twist on the classic Valentine.

Loved up social types can tweet @notonthehighst including #tweetheart (or comment on the notonthehighstreet Facebook page) to nominate their beloved for a Valentine’s surprise. will choose five romantic tales and come up with a tailor-made performance to surprise the #tweethearts – it could be a specially written song performed by a busker, a choir turning up to their office or an arty surprise.

(Update from Rich – a similar campaign ran last year for the brand, also handled by Manifest) will record the surprise so the #tweethearts have a special memento.

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