Get Happy with Volkswagen’s Super Bowl Teaser
By Gemma Storey on Wednesday, January 30, 2013
Volkswagen’s agency, Deutsch LA, has come up with another brilliant Super Bowl ad for the brand. This year it’s introduced a teaser video featuring about 30 seconds of video clips from 2012’s most famous emotional meltdown YouTube videos. It then brings all the stars of the videos together to dance in a sunny field with a singer urging them to ‘Get Happy’.
Okay, so it may sound rather random, but take a look at the video – it’s really quite good.
Uploaded on the 23rd January, it already has over 1 million views.
Source: Branding Magazine