Kingsmill to teach kids about the importance of breakfast
By Alex Mansell on Thursday, February 7, 2013
Continuing to solidify its wholesome reputation, Kingsmill has once again joined forces with the National Schools Partnership to teach kids about the importance of eating a healthy breakfast.
The superhero-themed initiative, The Breakfast Squad, will provide schools with free educational resources and materials, as well as money-off coupons for pupils to take back to Mum and Dad. The first 500 schools to register will receive vouchers for their new Fruit and Fibre range, and schools can enter competitions to create the Breakfast Squad’s leader.
Harking back to last year’s Feed Your Imagination campaign, which sought to get kids enthusiastic about their lunch, the bakers are once again hitting the spot – with more than 680 schools having already signed up.