‘The Strawberry’ pub renamed ‘La Fraise’ to welcome incoming Newcastle United French signings

By on Tuesday, January 29, 2013

La Fraise Newcastle United French The Strawberry PR stuntA pub in Newcastle has renamed itself to welcome (and piggyback on) the incoming contingent of French players at Premiership team Newcastle United,

The Strawberry, a Newcastle United-themed pub situated right next to St James’ Park has been re-christened ‘La Fraise’ to honour the four (update) five new French players signed in the January transfer window, increasing the number of Frenchmen in Newcastle’s squad to ten.

The re-named Strawberry was unveiled last Friday when owner Michael Hill put up a banner to replace the pub’s traditional English name.

Caroline Armstrong, co-owner of the Strawberry/La Fraise, acknowledged the simple yet effective PR stunt, saying “It’s all tongue in cheek.”

Thanks to Ian Benet for tweeting me with this Northern Echo article.

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