BA hides in Brazilian bookstore

By on Thursday, January 31, 2013

Neat campaign by BA in Brazil.

They wanted to tell Brazilian travellers that BA doesn’t just fly to Britain. So they tinkered with the barcode readers in the travel sections of bookshops. The little machines you can use to scan your books and get more info.

You blip a guidebook on a particular destination and the BA flight info and price came up. Welcome surprise for the reader and literally laser targeted communication.

Credit to agency AGE Isobar.

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