Health & Beauty

Baby Dove launches with a provocative AI image of the Perfect Mum

Cancer Research UK offers smokers chance to check their lungs

New Zealand Fire Service create virtual 360 degree house fire in online first

One Water trial new ‘dirty’ packaging to highlight World Water Day

Forget ripped, it’s time for ribbed as Durex India launches jeans

BrewDog announces world’s first craft beer hotel

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

P0rn site responds to archaic Utahn bill by redirecting all traffic to sex ed videos

Swedish pharmacy uses electronic ad board to humiliate smokers

Café that accepts exercise as payment opens in London

Pay for your meals with calories at David Lloyd Leisure

David Beckham’s tattoos come to life in child abuse campaign

PETA tricks Londoners into drinking ‘dog’s milk’ in new stunt

Nicorette creates 360 degree video for new ‘One Breath’ campaign

British Heart Foundation finds new way to Twitter users’ hearts

Popular Instagram account revealed as campaign to raise awareness of alcoholism in young people

Durex ‘launching’ aubergine-flavoured savoury condom range

Luxury make-up brand Charlotte Tilbury launches VR experience with Kate Moss

#MissingType returns and goes global as brands and places drop As, Bs and Os from names

Fetch create giant dog bowl to educate pet owners on hydration

VW creates mobile basketball hoop for space-strapped city players

BandSports create the “Anti-Rival Vaccine”.

São Bernardo Plaza Shopping welcomes you to ‘The Empty Shop’.

Nivea creates ‘Sunslide’ to get kids wearing sun protection