Luxury make-up brand Charlotte Tilbury launches VR experience with Kate Moss
By Georgia Hann on Tuesday, August 23, 2016
A virtual reality experience was hosted by luxury beauty brand Charlotte Tilbury to celebrate the launch of the new fragrance, ‘Scent of a Dream’.
The experience transports viewers into outer space. With model Kate Moss as their celestial guide, they will experience glittering galaxies and feel as if they are in outer space, while ‘experiencing’ the fragrance. Kate Moss is the leading model of the campaign for the debut fragrance.
The experience will be held in several virtual reality pods exclusive to Charlotte’s Beauty Boudoir in London’s Covent Garden and department store Selfridges on Oxford Street. The event launched on the 15th August for a week, however will be returning across stores in the US and the UK, late September.
The event was created in partnership with content production studio and VR specialists Happy Finish, the experience can be viewed on VR headsets including Samsung Gear or on Google Cardboard, while mobile and desktop users can access a bespoke version of the experience via the Facebook and YouTube apps.
Virtual reality is a popular upcoming trend in PR, with many brands including it in their campaigns including Audi and Eurostar.