British Heart Foundation finds new way to Twitter users’ hearts
By Rich Leigh on Tuesday, October 18, 2016
Today is ‘Restart a Heart’ day. Sorry I didn’t get you anything.
To draw attention to the lack of people that know how to perform CPR, the British Heart Foundation has used Twitter in a way I’ve not seen before.
After ‘liking’ this tweet with the aptly-designed but once much-protested like button:
You’re on Twitter
Your stops
You go into cardiac arrestthis Tweet to see what happens next. #RestartAHeart
— BHF (@TheBHF) October 18, 2016
You are tweeted back with this one (perhaps one in ten get a more positive one? I had a quick look but couldn’t see that to be the case):
@RichLeighPR Sadly, most people got this tweet. Help us fight back. https://t.co/zxJjowuDLZ #RestartAHeart pic.twitter.com/MievtxHViN
— BHF (@TheBHF) October 18, 2016
It’s not impressed everyone (some replies to their original tweet claim it’s in some way unpleasant), but using a bot/IFTTT to respond with a relevant message is a nice touch.
The reply tweet includes a bit.ly link that has been clicked nearly 3,000 times at the time of writing (stats here). That’s a very impressive ratio of people ‘liking’ the tweet and then clicking through.
Here’s the campaign video you’re met with:
As well as the tweets, the British Heart Foundation is giving training around the UK. More information can be found on its dedicated page here.
