Capcom creates immersive Resident Evil experience to scare fans

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

IKEA launch new ‘wonderful everynight’ campaign

Swedish pharmacy uses electronic ad board to humiliate smokers

Resident Evil 7 candle that smells like blood

Amazon take over Westminster tube station

Café that accepts exercise as payment opens in London

Amnesty International give Aleppo bombings a new sense of reality

Maltesers create braille billboard to mark World Braille Day

Oxfam uses VR technology to encourage donations

So long 2016, we’ll snooze until 2017

Pay for your meals with calories at David Lloyd Leisure

Airline hosts ‘Bonding Buffet’ to bring solo travellers together at Christmas

Restaurant chain launches Marmite menu – complete with cocktail

It Is Christmas So Lets Get Battered

Whopper Exchange: Burger King will exchange your unwanted holiday gifts for a Whopper.

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Monopoly helpline set up to end Christmas feuds

2016 in review – Top 20 PR campaigns and stunts of the Year

Retail Therapy – IKEA renames products based on Google searches of relationship problems

John Lewis hosts Christmas ‘Treetorials’ to shoppers